LEGO® Insect Collection: A Miniature World of Bugs
The LEGO® Insect Collection is an exciting set, and I developed a campaign design centered around it. This campaign aims to highlight the creativity and fun of building intricate insect models while encouraging exploration and learning about the natural world.
Client
Algonquin College
Date
2023
Deliverables
- Web banners
- Prints Advertisement
- Outdoor Advertisement
- Facebook Timeline
Stats & Specs
- Sketches
- Moodboard
- Information
- illustrator, inDesign
Image Gallery: Process
Here you can find the images of the case study and how it came to be.
CAMPAIGN DESIGN
LEGO:
Insect Collection
Goal & Purpose
The goal of this project was to design a campaign for a company, and I chose to focus on Lego—specifically, their newly released insect collection aimed at an older audience. The purpose of the campaign was to generate excitement around the new release and inspire people to purchase it for themselves.
Process
When I started this project, I explored several ideas. At first, I considered separating real life from the Lego set, but that felt too predictable. Then, I thought about turning it into a mosaic using individual Lego pieces, but that didn’t quite capture the essence of the set. Eventually, I settled on the entomologist concept. From there, my focus shifted to researching how entomologists present their findings, aiming to recreate that scientific poster style. The idea was to make it feel like you’re discovering a new species as you build, with each removable piece adding to the experience.
Result
The final outcome surpassed my expectations and was truly enjoyable to create. It seamlessly complemented the Lego insect collection, showcasing the intricate beauty of the sets in their completed form.
